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PGAM Direct

Features

Note

PGAM Direct is the self-hosted server-to-server OpenRTB adapter operated by PGAM Media LLC. For the legacy TeqBlaze-hosted integration, see pgamssp. We plan to migrate publishers from pgamssp to pgamdirect over 2026; both will coexist on the bidders list during that window.

Key differences from pgamssp:

• Canonical OpenRTB 2.5/2.6 (not a proprietary envelope)
• Dynamic rolling-quantile floor pricing on our bidder, published per (dsp × placement × geo × device) cell
• Transparent margin enforcement (5% hard floor, compile-time enforced, never zeroable from config)
• schain integrity — pgamssp.com,1353 appears verified on every outbound request; complete=1 enforced
• HMAC-signed burl / nurl to defeat pixel replay
• Account onboarding via orgId issued by PGAM Media; reach out to your account manager for yours

Bid Params

Example — Banner

pbjs.addAdUnits([{
  code: 'ad-slot-1',
  mediaTypes: {
    banner: { sizes: [[300, 250], [728, 90]] }
  },
  bids: [{
    bidder: 'pgamdirect',
    params: {
      orgId: 'pgam-acme-publisher',
      placementId: 'leaderboard-728x90'
    }
  }]
}]);

Example — Video (instream)

pbjs.addAdUnits([{
  code: 'video-adunit',
  mediaTypes: {
    video: {
      playerSize: [[640, 480]],
      mimes: ['video/mp4', 'application/javascript'],
      protocols: [2, 3, 5, 6],
      api: [1, 2],
      minduration: 5,
      maxduration: 30,
      placement: 1,
      plcmt: 1,
      linearity: 1
    }
  },
  bids: [{
    bidder: 'pgamdirect',
    params: {
      orgId: 'pgam-acme-publisher',
      placementId: 'preroll-15s'
    }
  }]
}]);

Example — Native

pbjs.addAdUnits([{
  code: 'native-adunit',
  mediaTypes: {
    native: {
      image: { required: true, sizes: [150, 50] },
      title: { required: true, len: 80 },
      sponsoredBy: { required: true }
    }
  },
  bids: [{
    bidder: 'pgamdirect',
    params: { orgId: 'pgam-acme-publisher' }
  }]
}]);

Privacy

The adapter forwards only what Prebid.js supplies:

• source.ext.schain — the publisher’s supply-chain object, if set
• user.ext.eids — registered Prebid User-ID modules
• regs.ext.gdpr / regs.ext.gdpr_consent — TCF v2 if consentManagement is enabled
• regs.ext.us_privacy — CCPA if consentManagementUSP is enabled
• regs.gpp / regs.gpp_sid — GPP if configured
• regs.coppa — from ortb2.regs.coppa

No cookies are set on the publisher’s domain by this adapter.

Migrating from pgamssp

Publishers already integrated via pgamssp can run both adapters in parallel during the migration window:

bids: [
  { bidder: 'pgamssp',    params: { placementId: 'your-placement' } },
  { bidder: 'pgamdirect', params: { orgId: 'pgam-your-slug', placementId: 'your-placement' } }
]

Prebid’s auction picks the higher bid per impression, so you get the best of both while you evaluate.

"Send All Bids" Ad Server Keys

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